The Question
ML DesignE-commerce Personalization Engine
Design a large-scale product recommendation system for a global e-commerce platform that optimizes for multiple business objectives like click-through rate and purchase conversion. The system must handle a massive, dynamic catalog of millions of items, support real-time user session updates, and maintain strict low-latency requirements for a global user base.
Two-Tower Model
Matrix Factorization
XGBoost
MMoE
FAISS
February 22, 2026