The Question
ML DesignAd Click-Through Rate Prediction System
Design a high-scale advertising ranking system that predicts the probability of a user clicking on a specific ad creative. The system must handle high-cardinality data, ensure low-latency inference for real-time auctions, and maintain model freshness through a robust data and feature pipeline.
XGBoost/LightGBM
Deep & Cross Network
DeepFM
Logistic Regression
Embeddings
February 19, 2026